Harnessing Digital Transformation
to reinvent Future Banking

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Dear Colleagues,

The Darwin’s theory of evolution significantly holds true for the banks of this digital era. What can be called ‘Digital Darwinism’, where the technology and society has evolved faster than the bank have adapted in last 30 years. Therefore, it has become imperative for today’s Bank to switch from their age-old legacy systems to a more robust, efficient and modernized platforms to stay relevant in this digital age. Most of the leading banks are now investing heavily in digital technologies (such as blockchains, AI, Automation, Cloud computing) to reap their key benefits and stay competitive in the business.

Digital Transformation is a customer intelligence solution that enables banks to deliver a great omni-channel customer experience. Today’s business leaders are constantly challenging their organizations to ensure this change can unlock productivity gains and significant competitive advantage all while delivering exceptional customer experience.
Kinfos Events have identified through research that ‘Digital Transformation’ has emerged as one of the most topical subjects in banking sector. It is set to transform the banking of the future but there is currently no dedicated banking summit in Europe on this potent topic therefore in the interest of banking and FinTech sector we are bringing together Europe’s first of-its-kind show on Digital Transformation in Banking.

The summit aims to help the banking sector to learn about the latest case studies in Europe, live rollouts, industry best practices and address some of the most common challenges of implementing Digital Transformation from selecting the right digital platforms, managing the cultural shift, minimizing their costs of implementation, identifying new partners who can support this transformation journey through collaboration FinTechs.

This unique event will be jointly represented by 15+ leading speakers and it aims to gather about 120+ attendees (mostly from local and regional banks, regulators, standard bodies, selected FinTechs) who are looking to stay ahead of the curve.
We invite you to come and engage at this unique show.

Warm welcome!

Parry Batta
Conference Director
Email: parry@kinfos.co.uk

DT Insights


What is Digital Transformation

In order to keep up with this new kind of “always-connected” customer, businesses are embracing technology to deliver an unmatched customer experience.

Digital Transformation is the integration of digital technology into all areas of a business, fundamentally to change how you operate and deliver better customer experience and values.

Digital transformation is imperative for all businesses, from the small to the enterprise, as it helps businesses to remain competitive and relevant in the world that operates digitally across the platforms. In order to respond to the growing needs of the new age customers, business need to outgrow and transform their traditional work model, not only by adding innovative technologies, but also by bring about digital culture that marks a radical rethinking of how an organisation uses its workforce along with the technology to change the business performance and encourages the adoption of new business models.

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What is the key driving force for Digital Transformation?

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The Big Question

Maria Ebro Andreasen, Head of Change and transformation from Danske get candid as we talk about Agile, Digital culture and what part of Digital transformation excites her.

Full Interview

Maria Ebro Andreasen

Head of Change & Transformation, Danske Bank

Maria Ebro Andreasen

Head of Change & Transformation, Danske Bank

Maria gets candid about Agile and Digital work culture

Last week I got a chance to interview, Maria Ebro Andreasen, Head of Change and transformation from Danske Bank where we got to hear her thoughts on digital culture agile and what part of digital transformation excites her.

Maria has a Masters Degree in Psychology and Philosophy, a coaching degree, a SAFe-, Scrum master-, CAL1- and Organizational Development Certificate in her backpack, her energy and focus lies on how transforming organizations and implementing agile ways of working is really about changing how people think and changing the culture. Understanding the psychology behind this, helps build the change strategy that truly affects and engages the employees to change.


Digital Transformation currently is a latest trend in the Banking industry. What does Digital Transformation mean to and what part of the transformation excites you?

“I actually believe digital transformation has been on the agenda for the Banking industry for the past decades – but only very few banks have succeeded in actually transforming. For us, it is a journey that is only really starting now – with great haste and a very burning platform as our starting point.

For me, it is about simplifying our solutions and optimizing our productivity, so that our developers and employees in general, can focus much more on the customers and on building the right solutions, and minimize the time they spend on manual, time-consuming tasks, that could be avoided.

I am mostly excited about building an organization and a platform that actually enables teams to be empowered and work without dependencies and waiting time on others – just imagine the thrill of actually developing and releasing something smoothly, seamlessly and easily to a customer.

“When asked about Danske bank’s roadmap to digital transformation to gkeep up with the growing customer needs, Maria said “I think we fit perfectly with these statistics. Our strategy and our roadmap is clearly speeding up as a rapid pace.”


We hear a lot of people talking about agile. What are the benefits of bringing ‘Agile’ to digital transformation?

“Well, I could answer this is several ways…the banking-employee in me would argue, that working agile in cross-functional teams eliminates dependencies and enhance productivity, thereby supporting the cost-perspective of the digital transformation.

The IT employee within me would argue, that we end up digitalizing the right solutions by focusing on the most valuable delivery at every sprint, and that we can continue growing our digitalization capabilities with the focus on continuously improving that agile brings to the table. Lastly, the Psychologist in me would argue, that agile enables the exact organizational culture for which change, transparency, collaboration and trust can grow – which amongst other benefits, supports the breaking down of siloes, that is such a huge part of succeeding with your digital transformation.”  You can hear more  of her thoughts about the psychology part at our London conference.


When we talk about Digital Transformation, we cannot fail to mention the role of technologies like AI, Blockchain, IoT, cloud and many more. These technologies make the banking process secure and available 24 x 7 but are a direct competition to employees. So my big question is: How banks can prepare for a cultural shift, settings aside employees fear and nurture a digital culture to work in coordination with these advance technologies?

“This is a good question. I believe it is important, that you keep this in mind, and create clear career paths for the employees, where they can see the different, natural, next job opportunities, should their role disappear in the future. This is a big job, that has to be taken on in collaboration between the leadership and HR, to continuously ensure the growing and nurturing of your talents, to enable them to lift and shift into potentially new tasks or roles.”

Read Full Interview

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